Thursday, January 17, 2008

Biz Magazine Blaahs

With a few exceptions (Barron's, Fast Company, The Economist), business magazines took in on the chin last year. Talking Biz News has the awful details.

My alma mater Business Week was close to the bottom position, with an 18.2% decline in ad pages. This is not good at all, particularly if the economy is as lousy as everyone seems to be expecting.

My narrow, parochial view is this: fewer ad pages means shorter stories, which means less space devoted to lengthy narrative and investigative pieces.

© 2007 Gary Weiss. All rights reserved.

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