The Overstock.com Publicity Juggernaut Continues

Jossip picks up on Overstock.com CEO Patrick Byrne's famous "CNBC fax" revelation, as the "Big M's" (as in "mouth") public relations juggernaut enters its third day:



Isn't that just what you need to burnish your company's reputation: lavish publicity that your CEO is nuts?

Hey, you can't buy that kind of coverage (though Byrne sure is trying).

© 2008 Gary Weiss. All rights reserved.