'Shop to Lose' (a/k/a ShoptoEarn) Bloviates Against Blogger

I don't cover the multilevel marketing business very much, but one company obviously warrants attention: ShoptoEarn. A better name may be "Shop to Lose" because it is one of the most egregiously dumb ideas around, targeting housewives who don't know better.

Dumb, that is, from the consumer standpoint. For ShoptoEarn it is a clever idea.

What drew this company (which I had never heard of before) to my attention is its latest gambit, which is to seek to silence forensic accountant Tracy Coenen, who has been writing negatively about this company.

As can be seen from item linked above, ShoptoEarn is simply dumb, this time from its own perspective, because it doing nothing more than drawing attention to itself.

© 2008 Gary Weiss. All rights reserved.